What is a marketing blueprint?
Your blueprint is a completely tailored inbound marketing strategy that outlines your market background, the opportunities available to you to start generating leads, and the activities to carry out to leverage those opportunities.
The marketing blueprint takes care of all the research and strategy elements that form the basis of a solid inbound campaign and delivers a simple plan of action that maps out what to do and why it’s important.
How can an inbound marketing blueprint help?
If you haven’t got a strong plan in place for your marketing, you’re not going to see results and you’ll be throwing money against the wall. With a marketing strategy blueprint, you’ll be winning from the start!
Win over and gain support internally from key people beyond the marketing department to take action and really see results from your inbound campaigns
By understanding your goals and actions needed to get there, you’ll be able to maximise your focus and attention on the activities that drive results
Generate better leads by understanding your ideal clients and customers, their habits and what they need from you at different stages of their purchase journey
Your blueprint maps out a repeatable system and set of process to ensure you can create winning inbound campaign after winning inbound campaign
You want to grow your business, the strategy blueprint helps you by defining SMART goals and ways to not only achieve, but surpass those goals!
Armed with a solid marketing strategy, inbound campaigns typically see up to 3.5x higher return on investment than those without
What is in a marketing blueprint?
Each of our marketing strategy blueprints is a 40+ page document designed to give you a thorough analysis of your market, the marketing opportunities available to you, as well as containing a step-by-step guide to the necessary actions needed to implement a winning inbound marketing campaign.
Here are some of the topics covered:
- Detailed project background
- Inbound methodology explanation
- Buyer persona development
- Keyword research and SEO recommendations
- Blog topic recommendations
- Content trend analysis
- Premium content suggestions
- Content calendar
- Sales funnel targeting (top of funnel / middle of funnel / bottom of funnel)
- Lead nurturing sequences
- Website and marketing recommendations
- …and much more!
Our inbound marketing blueprints typically cover 3-6 months of marketing activity depending on your needs.
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Everything you need to run a successful marketing campaign
Start to finish research, planning & tools